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The Master Musicians Of Joujouka performed live in collaboration with The Orb as Dior presented their 2020 Cruise collection in Morocco.

The Master Musicians Of Joujouka and the Orb provided the live soundtrack for the launch of the Cruise 2020 collection by Christian Dior’s Creative Director Maria Grazia Chiuri, at Palais El Badi in Marrakesh on 29^th April.

For this special one-off performance, the ancient Sufi trance music of the Master Musicians Of Joujouka was presented with an electronic soundscape in collaboration with The Orb, who celebrate their 30^th anniversary this year.

The Master Musicians Of Joujouka arranged music for the show with Master Musicians Of Joujouka Manager Frank Rynne, Carwyn Ellis (The Pretenders, Edwyn Collins, Colorama) and Aladin Ilou (HCM) for the 20-minute catwalk show.

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The musical director for the show, Michel Gaubert conceived and directed the collaboration between these artists for Dior and Bureau Betak, working closely with both groups for this visionary collaboration.

The evening also featured a surprise guest appearance by Diana Ross performing her 1980 hit ‘I’m Coming Out’.

The venue for the event was the 16^th century Palais El Badi.

On the presentation of the 2020 Cruise collection a statement from Dior said: “In the heart of Marrake­­­sh, the sumptuous El Badi palace positively sparkled for the occasion of the 2020 Dior Cruise show by Maria Grazia Chiuri. A voyage outside of time, punctuated by rich savoir-faire.  

“Above, there are only stars. On the ground, thousands of candles illuminate the ancient El Badi Palace with, in the distance, the majestic Atlas Mountains overlooking the night’s proceedings.

“Further heightening this enchanting scene are the melodies played by Joujouka players, who are proud of their thousand-year-old history and whose percussions, bamboo flutes and ghaitas (the Arabic oboe) mingle with electronic rhythms by the English group The Orb, pioneers of the “ambient house” style.

“For one night, the El Badi Palace, the late sixteenth-century “Palace of the incomparable”, offers up all of its splendors of yesteryear. Through the 2020 Cruise show, Maria Grazia Chiuri asserts her wish to create a dialogue between cultures, a promise of a shared horizon, a common ground rich in diversity.”

Photography STN LENS @stnlens

Watch the the Master Musicians Of Joujouka and The Orb at the Dior 2020 Cruise show here:

The Master Musicians Of Joujouka are performing live with The Orb in Marrakesh tonight (29^th April) at 8.30pm (Morocco*) for the Dior Cruise 2020 Show.

The show launches the new Cruise 2020 Collection by Christian Dior’s Creative Director Maria Grazia Chiuri.

Watch live here:

*8.30pm Morocco / 8.30pm London / 9.30pm Paris / 9.30pm Milan / 4.30am Tokyo / 12.30pm Los Angeles / 3.30pm New York

WMFU radio presents another chance to listen to The Joujouka International this evening (18th April) on Adriene Lilly’s The Blind Tourist show on WFMU.

The show, originally broadcast on the Berlin-based Cashmere Radio station, offers a great occasion to discover the story of the Master Musicians of Joujouka. 

Show producers Aladin Ilou and Matteo Spanò visit Joujouka for the Master Musicians Of Joujouka festival and the group’s concert at Villa Janna in Marrakech for Atlas Electronic.

The one-hour programme was originally broadcast on 9^th December 2018 and features live recordings of music recorded at the festival and in Marrakech.

Tune in on WFMU

The show is broadcast at 6pm New York time / midnight CET

Find out more about The Joujouka International here

The show was also recently broadcast on 6 Pillars