The Master Musicians Of Joujouka performed live in collaboration with The Orb as Dior presented their 2020 Cruise collection in Morocco.
The Master Musicians Of Joujouka and the Orb provided the live soundtrack for the launch of the Cruise 2020 collection by Christian Dior’s Creative Director Maria Grazia Chiuri, at Palais El Badi in Marrakesh on 29th April.
For this special one-off performance, the ancient Sufi trance music of the Master Musicians Of Joujouka was presented with an electronic soundscape in collaboration with The Orb, who celebrate their 30th anniversary this year.
The Master Musicians Of Joujouka arranged music for the show with Master Musicians Of Joujouka Manager Frank Rynne, Carwyn Ellis (The Pretenders, Edwyn Collins, Colorama) and Aladin Ilou (HCM) for the 20-minute catwalk show.
Master Musicians Of Joujouka soundcheck for Dior 2020 Cruise show 
Master Musicians Of Joujouka soundcheck for Dior 2020 Cruise show 
Dior 2020 Cruise sound director Michel Gaubert meets Master Musicians Of Joujouka group leader Ahmed El Attar 
Abdesalem El Rrtoubi and Ahmed El Attar with Master Musicians Of Joujouka Manager Frank Rynne 
Master Musicians Of Joujouka soundcheck for Dior 2020 Cruise show 
Ahmed Talha and El Khalil Radi of the Master Musicians Of Joujouka with Carwyn Ellis 
Master Musicians Of Joujouka soundcheck for Dior 2020 Cruise show 
Master Musicians Of Joujouka and The Orb collaborate for the for Dior 2020 Cruise show 
Master Musicians Of Joujouka soundcheck for Dior 2020 Cruise show
The musical director for the show, Michel Gaubert conceived and directed the collaboration between these artists for Dior and Bureau Betak, working closely with both groups for this visionary collaboration.
The evening also featured a surprise guest appearance by Diana Ross performing her 1980 hit ‘I’m Coming Out’.
The venue for the event was the 16th century Palais El Badi.
On the presentation of the 2020 Cruise collection a statement from Dior said: “In the heart of Marrakesh, the sumptuous El Badi palace positively sparkled for the occasion of the 2020 Dior Cruise show by Maria Grazia Chiuri. A voyage outside of time, punctuated by rich savoir-faire.
“Above, there are only stars. On the ground, thousands of candles illuminate the ancient El Badi Palace with, in the distance, the majestic Atlas Mountains overlooking the night’s proceedings.
“Further heightening this enchanting scene are the melodies played by Joujouka players, who are proud of their thousand-year-old history and whose percussions, bamboo flutes and ghaitas (the Arabic oboe) mingle with electronic rhythms by the English group The Orb, pioneers of the “ambient house” style.
“For one night, the El Badi Palace, the late sixteenth-century “Palace of the incomparable”, offers up all of its splendors of yesteryear. Through the 2020 Cruise show, Maria Grazia Chiuri asserts her wish to create a dialogue between cultures, a promise of a shared horizon, a common ground rich in diversity.”
Photography STN LENS @stnlens
Watch the the Master Musicians Of Joujouka and The Orb at the Dior 2020 Cruise show here:
